Tarleen K.


North House


Topic : Marketing of Skin Care Products


Essential Question :

What is the most important factor in marketing your skin care product successfully?



Friday, May 25, 2012

Senior Project Reflection

(1)  What are you most proud of in your 2-Hour Presentation and/or your senior project? Why?
- I am most proud of my first activity. I felt that I was able to incorporate my two answers into one activity, and that most people enjoyed it as well.


(2)  What assessment would you give yourself on your 2-Hour Presentation (self-assessment)? Why?
- I would give myself a P+ on my 2-Hour presentation. I felt that I completed all the necessary requirements and able to really back up my answers with evidence.

b.     What assessment would you give yourself on your overall senior project (self-assessment)? Why?
I would give myself an overall assessment of a P. I completed all the required items, and to not only strive to do good, but to also understand my topic and hopefully put the information I learned into use in my future.

(3) What worked for you in your senior project?
I believe my research worked for me. I found so much information on my topoic, that it was really helpful in conducting my 2-hour as well as other components.

(4) What didn’t work for you in your senior project?
I believe the independent components weren't as useful to me as I hoped. It didnt quite help me understand my topic or help with it as much.

(5) How has the senior project been helpful to you in your future endeavors?   Be specific and use examples. 
I will definietly use all the information acquired as my background when I enter the beauty industry. I would like to create my own beauty product and own my company as well, and doing this senior project, I got see first hand how much research it takes and the process I will need to go through to do so. I feel that I will be prepared and the knowledge of doing so will come to me easily because of how I know this information so well.

Sunday, May 13, 2012

Service Learning

L: Service Learning Log Link:


https://docs.google.com/spreadsheet/ccc?key=0AhMBwtXy9czBdFo4Tnl1X1k1cHZXVC1lOElwcm1HTlE
Contact: Evelyn Khauv
Contact number: 626-939-4560 or 626-992-7880. Best to call after 7 pm

I: What is the most important thing you gained from this experience? Why?
The most important thing I gained from my service learning was being able to obtain personal experience and evidence to help support my answers to my essential question. I would have never been able to clearly justify as to why I chose the answers to my EQ, and would have never been able to narrow down my possible answers.

A: How did what you did help you answer your EQ?  Please explain.
My best answer, which is: Allow consumers to sample products before they purchase, could have never been supported by unless I was doing my service learning at the spa. There, I was able to see when samples were offered, clients would most often return to purchase the product.

Monday, April 23, 2012

Independent Component 2


1) Here is the link to the calendar. The schedule of clients is listed on the days and each appointment was 1 hour. I took a look at the client before and after the appointment. Before the appointment, I jotted down some notes and conducted a skin analysis, and which type of facial treatment I would perform. After the appointment, I would see which products I would recommend for their type of skin.



Link:
https://www.google.com/calendar/embed?src=pinktarsinspace%40yahoo.com&ctz=America/Los_Angeles



 


(This is one of the books I used to analyze the skin)

 
(101 Beauty Tips: Notes)

                     


(Another source on homecare treatments and consultations)

(Consultation Notes and Product Recommendations ~ These are just a few of the 32 I did. I didn't think posting them all up was necessary. I did not include names and other personal information. I did not include specific brand names as well.)
     
     
   

                   



Literal
a) I, Tarleen Khauv, affirm that I completed my indpendent component which represents 30 hours of work.
b) I was orginally going to analyze this client's skin and after the appointment, recommend what products they could use at home, which would only take about a total of 10 minutes each. But then I asked my mother if I could stay inside the room with her while she conducted the facial. She would only allow me to stay if the clients were alright with it. Luckily some did not mind. So before the facial began,  I sat with the client and analyzed their skin. Whta type of skin they had and what facial would be best for them. I would let my mother know, and she would add to it, correct it, or tell me I was correct. While she conducted the facial, I sat there observing, and did not say a word. My job was to see how she spoke to the clients and how she was developing a relationship with them. I knew that this was going to be helpful for my EQ. After the facial was completed, I would then take them to the counter, and recommend what products were best for them, even if they did not want to purchase one.

Interpretive
While sitting in the room with my mother and the client, I could only listen and observe, not talking. So this allowed me to think about the various ways my mother conversed with the clients and how she was beginning to build the relationship and make them feel comfortable. The most significant parts of my component were sitting in the room and observing, and recommending which products they could use for their home regimen. Learning how to do something before actually conducting it is important. So in this case, just observing, let me gain knowledge and learn new things I didn't know before. While sitting in the room, and recommending products the client should use, which are an hour each, I hope that this will help me gain the experience needed to run my own business in the beauty industry.

Applied
This component, I felt was a little harder to conduct. Since the moment the client walked throught the door, to their last word to us, it is imperative that my mom and during this component, do our best to offer solutions and results to clients. My mom is always telling me that our goal is to be able to get the client to return from the first visit at the spa. When the client was finished with their facial, I needed to recommend which prodcuts would be best for them. If they have dry skin or get marks on thier faces easily, I could recommend a moisturizer and sunscreen. If they have problem skin such as acne, I could recommend a toner and acne medication to treat the acne. Recommending products is just the same as selling products to clients. I need to be trained in what the products offer and need to be able to speak with the client professionally and be able to communicate in a way that can get the client to trust that I know what I am doing. This essential if you want to market products well.


Helping 2013

~Who did I interview: Gina Thi (North)
~What day and time: Thursday, April 19, 2012 @ 12:45pm

1) What ideas do you have for your senior project and why?
- Their answer: pharmacy
- What feedback did you offer when you heard the topic ideas: It's a popular topic, since it falls under medicine. Make sure your prepared to try your hardest no matter what topic you decide to do.

2)What do you plan to do to complete the 10 hours of service learning (working with an expert) which is due prior to senior year starting?  Note: They also have to complete the 50 hours during the school year.
- Their answer: Gina said that her cousin works at a pharmacy, and there, she would be able to shadow and learn about her topic.
- What feedback did you offer them in response: Make sure your service learning is a place where it cn benefit you greatly. The best way to learn is to experience it personally. So make sure to choose a place where you can do a lot of hands on and be able to get help when needed.

3) What do you hope to see or expect to see when watching the class of 2012 present their two hour presentations?
- Their answer: Gina wants to see the types of activities the students will have. She doesnt have a clue what to do and since she never has done something similar to the senior project, is not sure what to expect.
- What suggestions did give them regarding how they should approach watching the 2 hour presentations: Make sure to pay attention to the types of activities, because many of them are under the categories of medicine, you can get a slight idea of what to do. If you want, and I would recommend, take notes on what you see. How they present, what activities they do, how they get the audiences attention, these are all things that can benefit you later.

4) What questions do they have about senior project?  What additional recommendations would you give the 2013 student about senior project?  Be specific and note what you told them.
- Questions they had: Is it hard? Any other tips? Is it just research? Does senior year get hard?  
- What additional recommendations did you give them: Make sure to have good connections with service learning and interviews. They can help you in the future. Many students are telling me that they have been offered internships and jobs for the summer.
You do research but you also do a lot of presentation preps. Seniot year does get hard during second semester, because of core classes, grad night, exit interviews,2 hour, product presentations, prom. If youre going to take a college class, make sure you have the time to do so. You dont want to over work yourself. Focus on graduating high school and doing well.

Friday, April 13, 2012

Answers

Answer 1: The ingredients used in a skin care product can either help the company or not.

Answer 2: The uniqueness of a product can help bring in the customer.

Answer 3: Having a close relationship with clients/customers can benefit your company in many ways.

Answer 3

1) EQ: What is the most important factor in marketing your skin care product successfully?
2) Answer #3: Having a close relationship with clients/customers can benefit your company in many ways.


3) Evidence: 
- You can create a personal connection with them, they will be able to trust you and not see  you as a stranger.
- They will feel that you understand them and will be willing to return to the company.


4) Sources:
- Inside the Mind of Your Buyers By: Jane Porter.
-The Psychology of Selling By: Brian Tracy.
- Secrets of Closing the Sale By: Zig Ziglar
- Getting Close to Consumers By: Imogen Matthews.


    Monday, April 9, 2012

    Thursday, March 29, 2012

    Room Creativity

    1) I plan on covering all the tables used by students with a light blue table cloth. I also want to try to include little facts about marketing on the tables, but not as a huge distraction to the students, so that they are able to focus on the presentation. I am not sure what else to do, because the room is very large and I would not be able to decorate the entire class room in time.

    2) I plan on creating a walk through of three of the same situations, one on each side of the class(so that it is accessible for all) and have them observe the situation and explain what is wrong about them. This could be for either my first or second answer.


    Thursday, March 15, 2012

    Answer 2

    1) EQ: What is the most important factor in marketing your skin care product successfully?
    2) Answer 2: The uniqueness of a product can help bring in the customer.

    3) I f you are able to convince the consumer that they will be better off with the product than with out it, he/she will not consider going to another company.

    4) Sources:

    The Psychology of Selling By Brian Tracy. Ch. 3 pg.55
    - Marketing Matters: Marketing in Recessionary Times by Donna C. Barson.
    - Marketing Matters: Shift Toward Simplicity By Liz Grubow and Valerie Jacobs
    - The Secret to Competitive Marketing By Bryan Durocher.
    - Marketing Matters: Savvy Beauty Marketers can Thrive in Challenging Times By Alisa Marie Beyers.

    Thursday, March 8, 2012

    The Product

    My product so far is improved sales techniques. I have been able to reach this product at my service learning with my mother, and through my research. At the spa, I conduct sales without the help of my mother, and I feel that because of this exposure to selling, I am able to understand how to improve and use skills I have gathered from research. I sell to all types of people with different skin needs, and recommend different products they can use. The Pyschology of Selling, by Brian Tracy, has helped me see a different side of selling. I am not only selling now, but I get to understand the 'why' when it comes to the different techniques I can use and how it benefits me and the company. This book is sort of my 'bible' to selling, because I can look at this book whenever I feel I need help or want to improve my sales.







    Thursday, February 23, 2012

    Fourth Interview Questions

    1) Every job has its perks, but what does your job have that kept you from choosing a different career path?

    2) How do you approach a potential client? Do you just begin talking to to them, or do you ask them questions to get to know them first?

    3) What has been your biggest motivation when conducting a sale?

    4) What advice can you offer me that will help me close at least one sale the next time I conduct one?

    5) Skin care is a growing field. With so much competition, how can I stand out?

    6) Everyone wants to make money. How can you link your product or service to making or saving money for the customer?

    7) How do you identify the most important needs of a potential client that your product or service can satisfy for each individual?

    8) How do you define success?

    9) How often do you work with your suppliers to ensure retail and product expectations?

    10) What have you noticed about the latest skin care products launched into the skin care market?

    11) How can you "get inside" the consumer's head and identify it, then tackle it?

    12) When clients come to you with ingredient questions, how do you set the record straight?

    13) How can retail in your business be the key to you business' success?

    14) How can you be prepared for clients who cause problems when you are conducting a sale?

    15) What is the key to a successful promotion?

    16) How can I maximize retail revenue per client?

    17) What kind of product mix should I offer?

    18) With technology a big part of our lives now, e.g. internet, why should I use social media?

    19) What ways of promotion have worked best for you/company? For examples, does word of mouth, magazines, or newspaper work for you?

    20) What have you experienced personally that has helped you in this business?

    Thursday, February 16, 2012

    Independent Component 2 Plan Approval

    1) For my second independent component, I plan on gathering pictures of people, either celebrities or family/friends, who have various skin complexions, skin types, and skin conditions (such as acne, dry skin, oily skin, etc...) I would pretend that I am an actual esthetician  conducting a consultation and I would jot down a skin analysis, the type of facial treatment I would perform on them, and which types of products I would recommend(I do not need to use brand names. For example, I can state moisturizer, under-eye cream, etc...). I could also attend actual facial appointments(this isn't the self facials I did before) that my mother does, and study each client she performs the facials on.
    2) I plan on meeting the 30 hour work requirement by examining each face and doing the analysis, would take about 15 minutes each. With each facial my mother performs, they are about 45 minutes - 1 hour, I will analyze the skin before and after.I will try to help my mother determine the skin's need and after the facial is completed, see what products can be used. I would have to wait until she finishes the client to do this. I also plan on looking for some classes that can offer more information about the skin(If I cannot find one,then I will exclude it from the component).

    3) This relates to my EQ, because I need to communicate with my mother when I analyze the skin and to see what can be recommended for the type of skin on the client. Communication is a big factor when working in a department. To become a successful marketing team, communicating with one another to create a good end product will feel accomplishing.

    Thursday, February 9, 2012

    Independent Component 1

    1) Here is the link to my schedule of self facial appointments. Each appointment is exactly one hour. With self facials, I help each client out by showing them step-by-step on how they perform the self facial.  It begins from Nov. 2, 2011 - Jan. 8, 2012.
     
     
    (here is a picture of one of the machines that we let the clients use.)

    (this here is the cart where we carry all the products such as the face mask, cleansers, moisturizers, etc...)
     
     
     (Notes)
     
                                                                                                       
     (Notes)

    (This is the book I used to get information on how to make the scrubs, masks, etc...)
     
    (these are some of the ingredients I used to make some of the products. There's coconut oil, grape seed oil, sugar, clay, and scented oils. Most of these ingredients are all natural/pure. I tried to use natural/pure to reduce to amount of chemicals on my face.) 
     
     
    (Dry clay powder. Clay masks can help extract impurities from my pores and help improve the skin. this is especially recommended for my face because I have very oily skin.)


    (water added to dry clay powder)
     
     (water and clay mixed)
     
     
     
    (I created the clay mask and applied it to my face. After 15 minutes of waiting, the clay hardened and I could barely move my face.)
     
     
     
     
    ( I mixed baking soda and granulated sugar(all natural). After, I added a small amount of water)
     
     
     (Blackhead scrub)
     
     
    Literal:
     
    a) I, Tarleen Khauv, affirm that I have completed my independent component which represents 30 hours of work.
    b) For the first part of my independent component, I helped at the spa with the self facial appointments. Like before, I show the clients how they can use the machine and which items they should use for the service consisting of cleansing the face first, followed by steaming the face(to open pores for more effective use of treatments/products),then a suction to remove dead skin, lastly, the mask(made of pure ingredients and made on the spot). The second part of the component, I created my own items such as a scrub, mask, and cleanser. The goal of the second part was not to see if it made a difference on my face, because it would not be possible without professional machines to tell, but to reduce the amount of chemicals I use on my face, and to treat my skin to better and more natural ingredients. Conducting this should help my skin reduce the load of chemicals and make my skin "happier" and myself feel better knowing that I am choosing items such as these.
     
     
    Interpretive:
     
    When I assist with the self facials, which are one hour each, I am by the client's side the entire hour. Even though I am not allowed to touch their face, I am there to answer any questions, tell them the next step, make clear any confusion, and provide basic information on how to care for the skin and which products/ingredients are better fit for their type of skin. The total amount of self facials I assisted in are 36 with a total of 36 hours. I believe the most significant part of this component is where I assist with the self-facials. Here, I can speak one on one with a client, explain the good and bad about certain ingredients/products, and how to overall gain presentation skills.
     
    Applied:
     
    I believe this component has helped me with my EQ, because a part of my EQ mentions an important factor, and I think that being able to converse with the client is really important. Communication is huge, for one, because they must understand you, and secondly, you must be able to persuade them in some manner(gently) to purchase your product.
     
     

    Thursday, January 19, 2012

    Answer 1

    1) EQ: What is the most important factor in marketing your skin care product successfully?

    2) The ingredients used in a skin care product can either help the company or not.

    3)  Evidence:
    I found evidence to this answer through articles and personal experience at the spa.

    4) Sources:
    - The Modern Apothecaries By: Heidi Schumann
    -The Truth About Natural Skin Care By: Skincare-news.com team
    -The Sweet Smell of Your Brand's Success By: Abby Penning

    Thursday, January 12, 2012

    Service Learning

    1) I am working with my mother at Seacret meetings as well as the spa.

    2) My mother is my contact.

    3) So far for my service learning, I have attended a few Seacret meetings in the city of Anaheim. There, Seacret holds meetings in a large room to promote the products as well as to gain more people to join the company, sort of like a membership. I often listen to the meetings to gain some information on marketing skills. After the meeting is finished, my mother sets up a table outside the room, and there, displays all the products Seacret created. Her job is to explain the the people about the products and the benefits of them. The first times after the meeting, I was there just to observe. Feeling comfortable enough, my mother asked me to market the products and see how well I do. Marketing my first time to actual consumers was scary. I was hoping not to say anything wrong. I have been also helping my mother at the spa. There, she carries a few Seacret products, as well as many other companies. My job is to explain to the customers the benefits of certain products for their type of skin and hope to get them aware of the product I am trying to explain to them.

    4) I have worked exactly 10 hours for my service learning. Seacret meetings are exactly 2 hours, and I have attended 3 days of Seacret Meetings on Tuesdays.
    -Day 1: October 4, 2011. From 7pm-9pm
    -Day 2: October 11, 2011. From 7pm-9pm
    -Day 3: October 18, 2011. From 7pm-9pm
    I have worked 4 hours at the spa on Saturdays.
    -Day 4: November 5, 2011. 9am-11am
    -Day 5: November 19, 2011. 3pm-5pm

                                               (here are some products that were being marketed)

    Wednesday, January 4, 2012

    Third Interview Questions

    1) What is the most important factor in marketing your skin care product successfully?

    2) How likely do you think consumers will purchase a new skin care product now a days?

    3) What strategy can be used on a new consumer to get them to purchase a/your skin care product?

    4) How can you develop a marketing plan that introduces a new skin care product and execute it?

    5) With the beauty industry growing, as well as competition, how can you make your skin care product stand out and be a success?

    6) Is it beneficial to have a/your consumer be someone older or younger?

    7) When a new trend, such as anti-aging products appears, is it good to follow the trend, or stick to what you have already?

    8) Consumers are the ones that bring the profits in. How can you win them over when they have using another skin care product for a very long time?

    9) Can consumer intelligence be beneficial to skin care product companies?

    10) What makes a great skin care product advertisement?