Tarleen K.


North House


Topic : Marketing of Skin Care Products


Essential Question :

What is the most important factor in marketing your skin care product successfully?



Thursday, February 23, 2012

Fourth Interview Questions

1) Every job has its perks, but what does your job have that kept you from choosing a different career path?

2) How do you approach a potential client? Do you just begin talking to to them, or do you ask them questions to get to know them first?

3) What has been your biggest motivation when conducting a sale?

4) What advice can you offer me that will help me close at least one sale the next time I conduct one?

5) Skin care is a growing field. With so much competition, how can I stand out?

6) Everyone wants to make money. How can you link your product or service to making or saving money for the customer?

7) How do you identify the most important needs of a potential client that your product or service can satisfy for each individual?

8) How do you define success?

9) How often do you work with your suppliers to ensure retail and product expectations?

10) What have you noticed about the latest skin care products launched into the skin care market?

11) How can you "get inside" the consumer's head and identify it, then tackle it?

12) When clients come to you with ingredient questions, how do you set the record straight?

13) How can retail in your business be the key to you business' success?

14) How can you be prepared for clients who cause problems when you are conducting a sale?

15) What is the key to a successful promotion?

16) How can I maximize retail revenue per client?

17) What kind of product mix should I offer?

18) With technology a big part of our lives now, e.g. internet, why should I use social media?

19) What ways of promotion have worked best for you/company? For examples, does word of mouth, magazines, or newspaper work for you?

20) What have you experienced personally that has helped you in this business?

Thursday, February 16, 2012

Independent Component 2 Plan Approval

1) For my second independent component, I plan on gathering pictures of people, either celebrities or family/friends, who have various skin complexions, skin types, and skin conditions (such as acne, dry skin, oily skin, etc...) I would pretend that I am an actual esthetician  conducting a consultation and I would jot down a skin analysis, the type of facial treatment I would perform on them, and which types of products I would recommend(I do not need to use brand names. For example, I can state moisturizer, under-eye cream, etc...). I could also attend actual facial appointments(this isn't the self facials I did before) that my mother does, and study each client she performs the facials on.
2) I plan on meeting the 30 hour work requirement by examining each face and doing the analysis, would take about 15 minutes each. With each facial my mother performs, they are about 45 minutes - 1 hour, I will analyze the skin before and after.I will try to help my mother determine the skin's need and after the facial is completed, see what products can be used. I would have to wait until she finishes the client to do this. I also plan on looking for some classes that can offer more information about the skin(If I cannot find one,then I will exclude it from the component).

3) This relates to my EQ, because I need to communicate with my mother when I analyze the skin and to see what can be recommended for the type of skin on the client. Communication is a big factor when working in a department. To become a successful marketing team, communicating with one another to create a good end product will feel accomplishing.

Thursday, February 9, 2012

Independent Component 1

1) Here is the link to my schedule of self facial appointments. Each appointment is exactly one hour. With self facials, I help each client out by showing them step-by-step on how they perform the self facial.  It begins from Nov. 2, 2011 - Jan. 8, 2012.
 
 
(here is a picture of one of the machines that we let the clients use.)

(this here is the cart where we carry all the products such as the face mask, cleansers, moisturizers, etc...)
 
 
 (Notes)
 
                                                                                                   
 (Notes)

(This is the book I used to get information on how to make the scrubs, masks, etc...)
 
(these are some of the ingredients I used to make some of the products. There's coconut oil, grape seed oil, sugar, clay, and scented oils. Most of these ingredients are all natural/pure. I tried to use natural/pure to reduce to amount of chemicals on my face.) 
 
 
(Dry clay powder. Clay masks can help extract impurities from my pores and help improve the skin. this is especially recommended for my face because I have very oily skin.)


(water added to dry clay powder)
 
 (water and clay mixed)
 
 
 
(I created the clay mask and applied it to my face. After 15 minutes of waiting, the clay hardened and I could barely move my face.)
 
 
 
 
( I mixed baking soda and granulated sugar(all natural). After, I added a small amount of water)
 
 
 (Blackhead scrub)
 
 
Literal:
 
a) I, Tarleen Khauv, affirm that I have completed my independent component which represents 30 hours of work.
b) For the first part of my independent component, I helped at the spa with the self facial appointments. Like before, I show the clients how they can use the machine and which items they should use for the service consisting of cleansing the face first, followed by steaming the face(to open pores for more effective use of treatments/products),then a suction to remove dead skin, lastly, the mask(made of pure ingredients and made on the spot). The second part of the component, I created my own items such as a scrub, mask, and cleanser. The goal of the second part was not to see if it made a difference on my face, because it would not be possible without professional machines to tell, but to reduce the amount of chemicals I use on my face, and to treat my skin to better and more natural ingredients. Conducting this should help my skin reduce the load of chemicals and make my skin "happier" and myself feel better knowing that I am choosing items such as these.
 
 
Interpretive:
 
When I assist with the self facials, which are one hour each, I am by the client's side the entire hour. Even though I am not allowed to touch their face, I am there to answer any questions, tell them the next step, make clear any confusion, and provide basic information on how to care for the skin and which products/ingredients are better fit for their type of skin. The total amount of self facials I assisted in are 36 with a total of 36 hours. I believe the most significant part of this component is where I assist with the self-facials. Here, I can speak one on one with a client, explain the good and bad about certain ingredients/products, and how to overall gain presentation skills.
 
Applied:
 
I believe this component has helped me with my EQ, because a part of my EQ mentions an important factor, and I think that being able to converse with the client is really important. Communication is huge, for one, because they must understand you, and secondly, you must be able to persuade them in some manner(gently) to purchase your product.