1) EQ: What is the most important factor in marketing your skin care product successfully?
2) The ingredients used in a skin care product can either help the company or not.
3) Evidence:
I found evidence to this answer through articles and personal experience at the spa.
4) Sources:
- The Modern Apothecaries By: Heidi Schumann
-The Truth About Natural Skin Care By: Skincare-news.com team
-The Sweet Smell of Your Brand's Success By: Abby Penning
We talked a little bit about how to make this answer more specific. One thing that I've started thinking about is your trade magazine that you use. I'd like to see you broaden your sources. How does a larger company create that feeling? You might look at something like the 30 second seduction which is more critical of advertising to women.
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