Tarleen K.


North House


Topic : Marketing of Skin Care Products


Essential Question :

What is the most important factor in marketing your skin care product successfully?



Thursday, March 29, 2012

Room Creativity

1) I plan on covering all the tables used by students with a light blue table cloth. I also want to try to include little facts about marketing on the tables, but not as a huge distraction to the students, so that they are able to focus on the presentation. I am not sure what else to do, because the room is very large and I would not be able to decorate the entire class room in time.

2) I plan on creating a walk through of three of the same situations, one on each side of the class(so that it is accessible for all) and have them observe the situation and explain what is wrong about them. This could be for either my first or second answer.


Thursday, March 15, 2012

Answer 2

1) EQ: What is the most important factor in marketing your skin care product successfully?
2) Answer 2: The uniqueness of a product can help bring in the customer.

3) I f you are able to convince the consumer that they will be better off with the product than with out it, he/she will not consider going to another company.

4) Sources:

The Psychology of Selling By Brian Tracy. Ch. 3 pg.55
- Marketing Matters: Marketing in Recessionary Times by Donna C. Barson.
- Marketing Matters: Shift Toward Simplicity By Liz Grubow and Valerie Jacobs
- The Secret to Competitive Marketing By Bryan Durocher.
- Marketing Matters: Savvy Beauty Marketers can Thrive in Challenging Times By Alisa Marie Beyers.

Thursday, March 8, 2012

The Product

My product so far is improved sales techniques. I have been able to reach this product at my service learning with my mother, and through my research. At the spa, I conduct sales without the help of my mother, and I feel that because of this exposure to selling, I am able to understand how to improve and use skills I have gathered from research. I sell to all types of people with different skin needs, and recommend different products they can use. The Pyschology of Selling, by Brian Tracy, has helped me see a different side of selling. I am not only selling now, but I get to understand the 'why' when it comes to the different techniques I can use and how it benefits me and the company. This book is sort of my 'bible' to selling, because I can look at this book whenever I feel I need help or want to improve my sales.