Tarleen K.


North House


Topic : Marketing of Skin Care Products


Essential Question :

What is the most important factor in marketing your skin care product successfully?



Thursday, January 19, 2012

Answer 1

1) EQ: What is the most important factor in marketing your skin care product successfully?

2) The ingredients used in a skin care product can either help the company or not.

3)  Evidence:
I found evidence to this answer through articles and personal experience at the spa.

4) Sources:
- The Modern Apothecaries By: Heidi Schumann
-The Truth About Natural Skin Care By: Skincare-news.com team
-The Sweet Smell of Your Brand's Success By: Abby Penning

Thursday, January 12, 2012

Service Learning

1) I am working with my mother at Seacret meetings as well as the spa.

2) My mother is my contact.

3) So far for my service learning, I have attended a few Seacret meetings in the city of Anaheim. There, Seacret holds meetings in a large room to promote the products as well as to gain more people to join the company, sort of like a membership. I often listen to the meetings to gain some information on marketing skills. After the meeting is finished, my mother sets up a table outside the room, and there, displays all the products Seacret created. Her job is to explain the the people about the products and the benefits of them. The first times after the meeting, I was there just to observe. Feeling comfortable enough, my mother asked me to market the products and see how well I do. Marketing my first time to actual consumers was scary. I was hoping not to say anything wrong. I have been also helping my mother at the spa. There, she carries a few Seacret products, as well as many other companies. My job is to explain to the customers the benefits of certain products for their type of skin and hope to get them aware of the product I am trying to explain to them.

4) I have worked exactly 10 hours for my service learning. Seacret meetings are exactly 2 hours, and I have attended 3 days of Seacret Meetings on Tuesdays.
-Day 1: October 4, 2011. From 7pm-9pm
-Day 2: October 11, 2011. From 7pm-9pm
-Day 3: October 18, 2011. From 7pm-9pm
I have worked 4 hours at the spa on Saturdays.
-Day 4: November 5, 2011. 9am-11am
-Day 5: November 19, 2011. 3pm-5pm

                                           (here are some products that were being marketed)

Wednesday, January 4, 2012

Third Interview Questions

1) What is the most important factor in marketing your skin care product successfully?

2) How likely do you think consumers will purchase a new skin care product now a days?

3) What strategy can be used on a new consumer to get them to purchase a/your skin care product?

4) How can you develop a marketing plan that introduces a new skin care product and execute it?

5) With the beauty industry growing, as well as competition, how can you make your skin care product stand out and be a success?

6) Is it beneficial to have a/your consumer be someone older or younger?

7) When a new trend, such as anti-aging products appears, is it good to follow the trend, or stick to what you have already?

8) Consumers are the ones that bring the profits in. How can you win them over when they have using another skin care product for a very long time?

9) Can consumer intelligence be beneficial to skin care product companies?

10) What makes a great skin care product advertisement?