Tarleen K.


North House


Topic : Marketing of Skin Care Products


Essential Question :

What is the most important factor in marketing your skin care product successfully?



Monday, September 26, 2011

Presentation Reflection

1)   In what way did the first interview affect your presentation?  Please explain, be specific and use an example.

When I interviewed Timothy Her, and asked him "What can you tell me about Marketing Skin Care Products?" I never thought he would surprise me by his answer. His first answer was results. All the research I have been reading so far have all mentioned results being one of the most important in being able to successfully market the product. When I first planned out my presentation, I was going to compare the difference between natural/organic products, and those that aren't. When I looked back to my first interview, I remembered Mr. Her saying that results are the most important. So why not present on ingredients that can be used in products and to be aware of what kinds of ingredients go into the product.

2.  What you say stood out about your presentation performance and why?

During my presentation, I mentioned some examples of ingredients used in products and the good and bad that can come out of some. When I mentioned these to the class, I had little trouble presenting this information. I knew this information almost by heart, so presenting this information would be less difficult.

 3.  What was the most challenging to do and why?

The most challenging to do was presenting in front of an audience. I don't have trouble speaking to people, but when all eyes fall on me, it's a whole new story. I always panic when I present and feel that if I do something wrong, the audience will say something. But I know this isn't true. They are all presenting for the same reason, and we all make mistakes.

Monday, September 19, 2011

Senior Project Presentation 1

*The objective of my five minute presentation is to inform students about the difference between skin care products that are truly natural and/or organic and those who claim to be.

1. I will begin by asking, "How many of you, by a show of hands, believe that they are using natural and/or organic skin care products?" Most girls,and some guys as well do use some sort of skin care product om their face, whether its a moisturizer or sunscreen.

2. I will then pick on a few student and ask if they know if the products they are using are really natural or organic, and how they know they are.

3. After a few answers, I will begin a brief explanation of what natural and organic is, and one way to know if they are, which is researching the company and understanding the ingredients used in them.

4. After explaining, I will show my visual. My visual will be of two skin care products (one product that claims to be natural/organic, and one who really is) and I will explain some ingredients and the information on the packaging itself.

5. I will then conclude by asking one or two students what they gathered from the presentation.

Sunday, September 11, 2011

Interview Check

My first interview will be with the head of marketing, Tim, from Seacret, a new skin care product line. He will be able to answer as many questions regarding my topic due to the fact that these past few weeks, they have been launching their products into the skin care market. Once or twice a week, a seminar is held to have beauty professionls purchase the products to use for their clients.

Questions to consider asking:
How difficult is it when the products you are marketing is new to the beauty industry?
How can I help distinguish my self from other companies who are similar when trying to market?
Does money play a huge role when trying to market these products?
How much time do you need before you can begin marketing the products?
Does going to school to take classes about this topic help you more?

Tuesday, September 6, 2011

Senior Project Topic

Topic: Marketing Skin Care

I picked this topic because I do have experience with this topic. My mother works in the beauty industry and I am often there to help her sell the skin care products. Though she did not create the skin care products, I do have a few skills on how to persuade customers into buying our products. I also chose this topic because I love to be around the beauty industry and hope to one day have my own line of skin care products. Throughout the year, I will research and become close to this topic and hope to gain the knowledge I need to some day have my own line and to help my mother with the business. Researching can allow me top gain even more ideas and skills to profit and expand my mother's business.