Tarleen K.


North House


Topic : Marketing of Skin Care Products


Essential Question :

What is the most important factor in marketing your skin care product successfully?



Monday, April 23, 2012

Independent Component 2


1) Here is the link to the calendar. The schedule of clients is listed on the days and each appointment was 1 hour. I took a look at the client before and after the appointment. Before the appointment, I jotted down some notes and conducted a skin analysis, and which type of facial treatment I would perform. After the appointment, I would see which products I would recommend for their type of skin.



Link:
https://www.google.com/calendar/embed?src=pinktarsinspace%40yahoo.com&ctz=America/Los_Angeles



 


(This is one of the books I used to analyze the skin)

 
(101 Beauty Tips: Notes)

                     


(Another source on homecare treatments and consultations)

(Consultation Notes and Product Recommendations ~ These are just a few of the 32 I did. I didn't think posting them all up was necessary. I did not include names and other personal information. I did not include specific brand names as well.)
     
     
   

                   



Literal
a) I, Tarleen Khauv, affirm that I completed my indpendent component which represents 30 hours of work.
b) I was orginally going to analyze this client's skin and after the appointment, recommend what products they could use at home, which would only take about a total of 10 minutes each. But then I asked my mother if I could stay inside the room with her while she conducted the facial. She would only allow me to stay if the clients were alright with it. Luckily some did not mind. So before the facial began,  I sat with the client and analyzed their skin. Whta type of skin they had and what facial would be best for them. I would let my mother know, and she would add to it, correct it, or tell me I was correct. While she conducted the facial, I sat there observing, and did not say a word. My job was to see how she spoke to the clients and how she was developing a relationship with them. I knew that this was going to be helpful for my EQ. After the facial was completed, I would then take them to the counter, and recommend what products were best for them, even if they did not want to purchase one.

Interpretive
While sitting in the room with my mother and the client, I could only listen and observe, not talking. So this allowed me to think about the various ways my mother conversed with the clients and how she was beginning to build the relationship and make them feel comfortable. The most significant parts of my component were sitting in the room and observing, and recommending which products they could use for their home regimen. Learning how to do something before actually conducting it is important. So in this case, just observing, let me gain knowledge and learn new things I didn't know before. While sitting in the room, and recommending products the client should use, which are an hour each, I hope that this will help me gain the experience needed to run my own business in the beauty industry.

Applied
This component, I felt was a little harder to conduct. Since the moment the client walked throught the door, to their last word to us, it is imperative that my mom and during this component, do our best to offer solutions and results to clients. My mom is always telling me that our goal is to be able to get the client to return from the first visit at the spa. When the client was finished with their facial, I needed to recommend which prodcuts would be best for them. If they have dry skin or get marks on thier faces easily, I could recommend a moisturizer and sunscreen. If they have problem skin such as acne, I could recommend a toner and acne medication to treat the acne. Recommending products is just the same as selling products to clients. I need to be trained in what the products offer and need to be able to speak with the client professionally and be able to communicate in a way that can get the client to trust that I know what I am doing. This essential if you want to market products well.


Helping 2013

~Who did I interview: Gina Thi (North)
~What day and time: Thursday, April 19, 2012 @ 12:45pm

1) What ideas do you have for your senior project and why?
- Their answer: pharmacy
- What feedback did you offer when you heard the topic ideas: It's a popular topic, since it falls under medicine. Make sure your prepared to try your hardest no matter what topic you decide to do.

2)What do you plan to do to complete the 10 hours of service learning (working with an expert) which is due prior to senior year starting?  Note: They also have to complete the 50 hours during the school year.
- Their answer: Gina said that her cousin works at a pharmacy, and there, she would be able to shadow and learn about her topic.
- What feedback did you offer them in response: Make sure your service learning is a place where it cn benefit you greatly. The best way to learn is to experience it personally. So make sure to choose a place where you can do a lot of hands on and be able to get help when needed.

3) What do you hope to see or expect to see when watching the class of 2012 present their two hour presentations?
- Their answer: Gina wants to see the types of activities the students will have. She doesnt have a clue what to do and since she never has done something similar to the senior project, is not sure what to expect.
- What suggestions did give them regarding how they should approach watching the 2 hour presentations: Make sure to pay attention to the types of activities, because many of them are under the categories of medicine, you can get a slight idea of what to do. If you want, and I would recommend, take notes on what you see. How they present, what activities they do, how they get the audiences attention, these are all things that can benefit you later.

4) What questions do they have about senior project?  What additional recommendations would you give the 2013 student about senior project?  Be specific and note what you told them.
- Questions they had: Is it hard? Any other tips? Is it just research? Does senior year get hard?  
- What additional recommendations did you give them: Make sure to have good connections with service learning and interviews. They can help you in the future. Many students are telling me that they have been offered internships and jobs for the summer.
You do research but you also do a lot of presentation preps. Seniot year does get hard during second semester, because of core classes, grad night, exit interviews,2 hour, product presentations, prom. If youre going to take a college class, make sure you have the time to do so. You dont want to over work yourself. Focus on graduating high school and doing well.

Friday, April 13, 2012

Answers

Answer 1: The ingredients used in a skin care product can either help the company or not.

Answer 2: The uniqueness of a product can help bring in the customer.

Answer 3: Having a close relationship with clients/customers can benefit your company in many ways.

Answer 3

1) EQ: What is the most important factor in marketing your skin care product successfully?
2) Answer #3: Having a close relationship with clients/customers can benefit your company in many ways.


3) Evidence: 
- You can create a personal connection with them, they will be able to trust you and not see  you as a stranger.
- They will feel that you understand them and will be willing to return to the company.


4) Sources:
- Inside the Mind of Your Buyers By: Jane Porter.
-The Psychology of Selling By: Brian Tracy.
- Secrets of Closing the Sale By: Zig Ziglar
- Getting Close to Consumers By: Imogen Matthews.


    Monday, April 9, 2012