Defining the Essential Question

1) EQ: What is the most important factor in marketing your skin care product successfully?

2) By factor, I mean the most important part of aspect in marketing successfully. An example
    of a part or aspect would be results the skin care product gives or packaging the skin care
    product is in. Successfully means that the skin care product has attracted many of its
    target audience(e.g. young women between the ages of 18-30) and people
    have developed a trusting relationship with the skin care product.

3) Possible answers:
- results and satisfaction
- packaging is clear and understandable.people can look at the packaging and have no
  questions about anything on it
- ingredients used in the making of the product
- expertise(being educated, leadership skills, relationship with industry professionals)
- uniqueness(what is diff.about your product that other products don't have, and can show
  results as well)
- how much can skin care product do (product that multitasks. e.g. contains SPF, moisturizer,
  anti aging,etc...)
- enthusiasm/positivity
4) The most important source is an article I found online. So far, I believe this has helped me
    toward finding some answers to my essential question, though there is still more research
    and a long way until the two hour presentations. The article name: Upselling Skin Care and
    Aesthetic Services. Author: Christine Heathman.
    This article has mentioned some main factors I think are most important in marketing the
    skin care product. The article explains that having a good relationship with your
    customers can help you strive to your goal. The customers can gain your trust and have
    become loyal to you can give feedback and what needs improvements or what they simply
    like about the product. The next factor is how being enthusiastic when marketing the
    product can bring customers in. It says to be excited aboutt he product and to explain that
    it can improve their skin.