Answer 2

1) EQ: What is the most important factor in marketing your skin care product successfully?
2) Answer 2: The uniqueness of a product can help bring in the customer.

3) I f you are able to convince the consumer that they will be better off with the product than with out it, he/she will not consider going to another company.

4) Sources:

- The Psychology of Selling By Brian Tracy. Ch. 3 pg.55

- Marketing Matters: Marketing in Recessionary Times by Donna C. Barson.

- Marketing Matters: Shift Toward Simplicity By Liz Grubow and Valerie Jacobs

- The Secret to Competitive Marketing By Bryan Durocher.

- Marketing Matters: Savvy Beauty Marketers can Thrive in Challenging Times By Alisa Marie Beyers.