What I've Learned So Far

1) When I first began my senior project, I thought that the key to marketing products successfully are how well you can convince the person(s) to buy the product, but I was mislead. To market skin care products successfully, there are a few things to consider. The person who markets the skin care products must be familiar with the product themselves. They should be able to know ingredients used to where it was made. When marketing, the person should be enthusiastic and presentable. You, for example, would not like to be buying a product where the marketer is unprofessional and have no clue what they are talking about. Another tip would be to get to know your clients. If they walk into your store, greet them and for instance, if they came in last week and talked to you about their sick relative, ask them how their relative is doing. This will make the customer cared for and will most likely return.      Explain what the product can do (don't use false information) and how it will improve their skin. This will gain the customer's trust from you and will continue to purchase from you. To have customers continue to purchase from you, the product must also work.  This is probably one of the most important factors to being successful in the skin care industry. Once customers see that the product works, they will spread the word and the business can continue to grow.

2) There was a video taped during a meeting with Seacret but it would not upload. : (



3) The three research articles that helped me the most are:

- Upselling Skin Care and Aesthetic Services By Christine Heathman: This explains the many reasons to develop a good relationship with you customer
-The Secret to Competitive Marketing By Bryan Durocher: Really explained how the marketer should be when selling to clients
-Marketing: A Top 10 List By Carol and Rob Trow: Explained the reasons to why you should get to know your clients and be informed yourself about products and the company itself.